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Underwritten by American Pet Insurance Company

Joe Ellner

Milwaukee, Wisconsin

Joe’s career started with a background as a marketing professional in the consumer products and medical equipment industries. After working for family run and Fortune 500 companies he decided to run his own business for the past 10 years, Relax The Back. This specialty retail store provided products to help people relieve neck and back pain. It was very satisfying helping people, but the nights and weekends of a retail business didn’t provide a balance he was looking for.

  Joe is a new member to the veterinary community. An entrepreneur at heart, he saw being a Trupanion Territory Partner was the perfect fit for him. Building relationships and educating veterinarians creates a win-win-win situation for the pets, pet owners, and veterinarians as getting and providing the best medical care benefits all parties. And it provided the perfect balance for Joe in his desire to be in charge of his destiny while making a difference, and having time to spend with the family.

While Joe is not traveling to different animal hospitals, he enjoys spending time with his three children, Zachary, Molly, and Alex, wife, Michele, and Australian Labradoodle, Boomer. Joe loves fitness and participating in Tough Mudder competitions, running with Boomer, and doing all the dad and husband things that keeps his family close.

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